Work

“Everybody can write, so why do we need a copywriter?”

Audiences can be tricky beasts. Knowing how to talk to them in a way that they’ll understand and engage with can be more of a challenge than people think.

Finding the right tone and the perfect words is what I am passionate about.

Buzz magazine

I do scribble for Cardiff’s music, art and culture magazine Buzz; mainly writing articles, critiques and the occasional celebrity interview…

Dylan Moran

Sarah Waters

Bill Bailey

 

DevOpsGuys

Working with this brand-new company to develop their website, their content, the digital presence and their marketing strategy I learned a whole lot of technical stuff I never knew before. A definite learning curve and a lot of fun.

Earthfall

I was lucky enough to work with contemporary dance company Earthfall,  developing their content, digital teaching resources and their online and digital campaign for the 2013 Chelsea Hotel tour. Getting to tour with the show all over the country was a definite highlight.

 

Floored Genius

I regularly write copy, blog posts and press releases for South Wales based flooring experts Floored Genius. I also provide content and management for their digital presence and social media platforms

Royal Welsh College of Music & Drama

I loved working as RWCMD’s in-house journalist and copywriter, investigating, researching and writing news stories for the College website.

Sanders Design

I have produced copy for top industrial design company Sanders Design. Working with their client Chromogenex I have re-written technical specifications to provide accessible, comprehensive marketing copy for beauty and healthcare specialists and their customer base.

Stephens & George Centenary Charitable Trust

The Print group approached me and asked me to Corporate Social Responsibility web content. I also worked with their associated charitable Trust to produce case studies, press articles and web copy and have re-written several in-house publications as well as funding and award applications.

The Trust works closely within the community to help advance the literacy of children in the Merthyr Tydfil area. That’s something I feel passionately about, so it was a real priviledge to work with them.

“Jennifer produces all copy for the Trust blog and website. She creates excellent press releases and case studies of all Trust activities summing up the works of the Trust concisely and in a way that engages our audience and promoting awareness of our cause. In the past she has also been solely responsible for maintaining our social media presence.”

Helen Hughes, Trust Co-ordinator

The Braithwaite Collective

Through working with Tim Braithwaite of The Braithwaite Collective I’ve been producing content for Knorr UK and EME US.

The Miniature Music Press

“Jennifer’s contributions to the Miniature Music Press are always well-written and well-researched. It’s a pleasure working with her”

Simon M. Read – Print Editor, The MMP

Winding Snake

I’ve been working with the amazing animators Winding Snake on their copy and digital media strategy over several of their fantastic projects with young people.

Wonderbrass

Wonderbrass are a fantastic community band in Cardiff. When they approached me and asked if I would be interested in creating some fun, creative copy for their website I was only too happy to oblige. I now regularly work with Wonderbrass, providing them with marketing and promotional copy, press releases and updating their website content.

“Jennifer Allan has been writing copy for my bands’ websites, press copy and advertising for some time. She writes compellingly and always seems to find the right tone, the right mode of address whatever the target audience, readership or group of users. She has written press copy that puts our message straight into the printed media. I wholeheartedly recommend her to anyone seeking to target a message and get it across to readers.”

Rob Smith – Musical Director, Wonderbrass